AsiaMalls’ brand mission of creating sustainable value partnerships.
As a small nation, we do not have the luxury of aquifers or groundwater. We rely heavily on our four national taps — NEWater, Imported Water, Water from Local Catchment and Desalinated water. We consider water as a precious and scarce resource for Singapore.
Making the world a better place is not just the responsibility of the governments but companies as well. AsiaMalls has always shown a commitment to help the environment in its efforts to stop water wastage, and this is reflected evidently in our brand strategy, as well as our corporate social responsibility (CSR) efforts in March this year.
Aligned to AsiaMalls’ brand mission of creating sustainable value partnerships and our core promise of incorporating sustainability into our malls and business processes, we partnered with Public Utilities Board (PUB), Singapore’s National Water Agency. We provided them with event spaces to host their key outreach campaign — Singapore World Water Day (SWWD) in the month of March, with water-related activities to encourage water conservation.
More than 45 Singapore World Water Day road shows took place islandwide and we are delighted to announce that three of our malls — Hougang Mall, Tiong Bahru Plaza and White Sands were involved in this initiation.