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Food From The Heart


Asiorf - December 24, 2019 - 0 comments

Food From The Heart.

There is no shortage of things to do in Singapore, and that includes helping those in need. “Every Singaporean can play a part in helping the less privileged, instead of leaving the task solely to social workers and mental health officers”, said Minister for Social and Family Development (MSF) Tan Chuan-Jin. As Singaporeans, we can all do our part when it comes to going the extra mile for the less fortunate.

Food From The Heart – Chinese New Year 2017

In all that we do, our customers are our top priority. Together with our core belief of serving from the heart, we aim to go beyond just satisfying our customers’ needs — a greater sense of personal fulfilment.

We are committed to playing a long-term role in helping the less fortunate in our society, as well as being a responsible corporate citizen. This is reflected during a Chinese New Year campaign partnership with Food from the Heart (FFTH) in January 2017.

Here at AsiaMalls, we firmly believe that no matter how small one’s actions are, it can in return, be a blessing for others.

Food from the Heart is a non-profit charity that gives aid to the less fortunate through its food distribution programme. They also work very closely with grassroots organisations and welfare homes to reach out to the low-income individuals and families who are residents of welfare homes, as well as those staying in the housing estates whose income fall below $450.

In the spirit of inclusiveness and to celebrate Chinese New Year in a more meaningful way, we partnered with them and extended our help to the less fortunate community residing near our shopping malls by sponsoring $3,370 worth of AsiaMalls vouchers.

The results were heart-warming. We managed to galvanise more than 150 volunteers to pack over 500 bags of Chinese New Year goodies and distributed the food items and vouchers to the 25,000 beneficiaries registered with Food from the Heart at each mall location.

Members of the public were also encouraged to head down to the nearest participating mall and donate goodies, volunteer to pack, or distribute them.