On-Site Bite-Sized Training for White Sand�s F&B Tenants | |
AsiaMalls is working in partnership with NTUC to develop On-Site, Bite-sized Training on Customer Service to the mall tenants. The programme is targeted to tenants who may find difficulty in sending their staff for training due to limited manpower resources. A pilot customer service training project developed especially for White Sand’s Food & Beverage tenants is being conducted during the period November/December 08. Some 22 participants from Jollibean, Café Gallilee, Banquet and 16 stalls within Kopitiam’s food court attended a one hour class room training conducted by Kaplan over 5 days commencing on 10 November. After the one hour session, the participants were given on-the-job coaching by the course trainer during the 5 day training period. The participants learnt about communication skills, customer service, up-selling, hygiene and personal grooming and getting into a customer-centric mindset.
After the class lessons, trainers monitored the participants’ performances and service standards on the job. They provided feedback to participants and made suggestions for improvements. Course trainer Oliver Teo said “The training serves to reinforce the concept of service from hygiene to providing what the customers want. With immediate coaching after the training, this course also provides opportunities for internalization.” A Mystery Diner report before and after the entire course will enable participating F&B tenants to see recognizable gains in sending their staff for this innovative form of training. |  |
Successful Marketing Launch for Four Malls in Malaysia | |
The Asian Retail Mall Fund, which also owns Liang Court and Tampines 1 in Singapore, recently launched 4 malls in Kuala Lumpur on 3 & 4 November 2008. Two malls are located in the Klang Valley (SStwo, Ampang) while the other two are in Penang (Ist avenue and existing mall, Island Plaza). A marketing roadshow organized over the two days was held at the One World Hotel, to introduce potential retail tenants to the exciting plans for Ampang, SStwo and 1st avenue which are under construction, and the proposed revamp at Island Plaza. It was also announced that DTZ Nawawi Tie Leung Property Consultants Sdn Bhd, a global property consultancy firm, had been appointed the Exclusive Leasing Agent and Retail Mall Manager for all four malls. The Marketing Roadshow received tremendous market interest. This is due to the distinct market positioning of the malls and the business opportunity for retailers to capitalize on an untapped market potential in the respective locations. The market launch was reported in all the major English, Chinese and Malay newspapers as well as prime time television news on 4 November 08. AsiaMalls Management (South East Asia) Pte. Ltd. is the Retail Consultant to the four malls in Malaysia. SSTwo is located within the SS2 Petaling Jaya residential and commercial area. It will feature a hybrid design of shophourse and is positioned as a lifestyle neighborhood centre targeted at middle to middle-upper income families with young children. The new mall will have a net lettable area of 463,000 square feet and is targeted to open by late 2009. Ampang is slated to be KL’s newest eco-friendly shopping centre. The new mall will have a total net lettable area of 580,000 square feet and is targeted for completion by the first quarter of 2011. 1st avenue, situated in Georgetown, Penang, is targeted to open by late 2009. It will offer seven levels of retail space with a dedicated youth level. The mall will have a net lettable area of 400,000 square feet. The entertainment zone on Level 8 comprising cinemas, karaoke and an iconic two-level multi-concept restaurant/bar spread over two floors, is planned to be the definitive urban hangout in Penang. Island Plaza, located along the thoroughfare leading to Penang’s famed resort and tourist strip at Batu Ferringhi, will undergo a major refurbishment to cater to the growing retail market by Penangites and tourists. The mall revamp is expected to be completed by September 2010. The revamp for the mall which has a net lettable area of 362,000 square feet, is expected to be completed by September 2010. DTZ Nawawi Tie Leung Property Consultants Sdn Bhd has been appointed as the Exclusive Leasing Agent and Retail Mall Manager for all four malls. AsiaMalls Management (SEA) Pte Ltd is appointed as the Owner’s Retail Consultant. Mr Bernard Loh, Director, ARMF portfolio manager Pramerica Real Estate Investors (Asia) Pte LTd, said, “The decision to invest in Malaysia was driven by the positive growth figures and consumer sentiment despite difficult global market conditions. The latest Malaysia Retail Industry report placed the total retail expenditure of 2007 at nearly US$20.207 billion, 12.8% higher than in the year before. We also believe that other critical factors like increasing tourist arrivals and sustained domestic spending will provide higher revenues. We also believe that our impressive track record of having opened and successfully managed six other malls in Singapore brings value to this investment.” |  |
Unveiling New Asia at the New Liang Court | |
It’s Bold. A new experience beholds tenants and shoppers…. Liang Court, a 6 storey retail mall, is strategically located along River Valley Road, at the fringe of the city and in the heart of an affluent neighbourhood. As part of an integrated development comprising the Novotel Clarke Quay Hotel (402 rooms) and Somerset Serviced Apartments (193 suites), Liang Court through the years is best remembered for its interesting mix of Japanese inspired supermarket, shops and restaurants. Into its 24th year of business, the mall has embarked on a major transformation as upgrading works are due to start. Stretching over a period of 15 months, its 260,000 square feet of shops will be re-laid out, with shops on all floors given optimum visibility through creative space planning. New escalators and retrofitted lifts all strategically positioned, promise shoppers an exciting shopping experience. The new sunken plaza will seamlessly lead into Basement 1, introducing an alternative access to key tenant Meidiya Supermarket. The mall is pitched towards a mid to upmarket clientele including the locals and expatriates who live and work around the River Valley area as well as tourists visiting the historic Singapore River precinct. Together with a cluster of Asian restaurants, Kinokuniya Books, mega lifestyle audio and visual hub Audio House and a host of other unique and interactive specialty shops, the new Liang Court promises to be an exceptional and distinctive lifestyle urban shopping experience. For more information on the changes ahead, contact the Marketing Team at Liang Court at tel : 6338 6933 or email at enquiries@asiamalls.com.sg |  |
Tampines 1 for the Young, Savvy and Lover of All Things New | |
European Inspired Basement Piazza Opening in early 2009, Tampines 1 will be a new architectural landmark in the East - a multi-dimensional and interactive mall for the young, savvy and lover of all things new. Tampines 1 is strategically located between Tampines MRT Station and Bus Interchange with 2 million commuters passing through daily. Situated at the crossroads of Tampines Central 1 and 4, the mall will be spread over six floors from Basement 1 to Level 5, offering retail opportunities that will consist of a comprehensive array of goods and services such as a gourmet supermarket, fast food and specialty loft restaurants, food hall, gym, spa and swimming pool and lifestyle retail shops to meet the discerning shoppers' needs. An immediate catchment of 300,000 residents and 15,000 workers will get to savor 260,000 square feet of upscale retail concepts and international cuisines. Tampines 1 is slated to bring a new level to Singapore's retail therapy experience. Don't miss this opportunity to be a part of this exciting partnership with us. Contact us: |  |