White Sands Receives Pro Family Business Mark Award; Tiong Bahru Plaza featured in E Portal

During the Pro Family Business Conference on 15 May 2008, White Sands was officially conferred with the Pro Family Business Mark which recognizes businesses that are suitable for the whole family in terms of accessibility, safety, hygiene and a comprehensive range of facilities catering to all in the family.

At White Sands, shoppers enjoy the convenience of travellators, nursing rooms and children's restrooms on Level 5. The wide variety of shops cater to the needs of everyone in the family. Key tenants include NTUC Fairprice Supermarket, Challenger, POPULAR Bookstore, the Pasir Ris Community Library and Kopitiam foodcourt complete with children's play area. White Sands' novel advertising and promotional activities create great opportunities for families to have fun together - activities such as Family Scrapbook Making Competition, Family Bikeathon and Schoolhouse Rockz.

The Pro Family Business Workgroup launched a Best Practices guide for companies to implement pro family measures. Tiong Bahru Plaza is notably one of 33 businesses featured in this E portal which is designed to assist other companies to incorporate such practices into their service guidelines, infrastructure and overall strategies.

This E portal can be viewed at the website address http://www.mbp.org.sg/ 

Kudos to Centre Managers Emily Fong and Audrey Balakrishnan and centre management staff of White Sands and Tiong Bahru Plaza for their efforts in putting in place, pro family initiatives within the malls!

2008 ICSC Asia Shopping Centre Awards

Hougang Mall and White Sands - 2008 ICSC Asia Shopping Centre Award Finalists

Hougang Mall and White Sands have put Singapore in the global retail industry map. The malls are among 13 finalists selected among the best in Asia under the Grand Opening, Expansion and Renovation category awards.

Hougang Mall's Repositioning Strategy and Relaunch

During Hougang Mall's revamp in 2006/2007, the mall embarked on a strategy of repositioning through a new tenant mix, mall facilities, customer services, branding identity and exciting promotional events.

This has increased shopper traffic by 50% when compared to 2004. The mall has successfully repositioned itself from a convenience mall to a trusted local mall offering an enjoyable experience for the family.

The mall has improved standards of customer service among tenants through customer-centric initiatives offering incentives and recognition to tenants in training programmes and through Best Service Shop and Best Service Staff Contests.

During the mall Relaunch in September 2007, the mall's Family Camp Out Challenge offered a fun-filled weekend for families to experience a unique camp out experience at the mall. Families pitched and decorated their tents and competed with other families in fun activities. They even had a chance to set the national record for the "Most Number of People Barbequing Marshmallows!"

White Sands' Repositioning Strategy and Relaunch

White Sands is positioned as an Active-Life Mall, appealing to families and fun seekers in the recreational area of Pasir Ris.

Shoppers had a fun time during White Sands' "Sandsational Holiday" in August 2007, trying out their skills in Bike-athon Challenge, a 6-hour bike marathon. Families took part in a Bike-In Community Ride, riding around the White Sands vicinity after a roaring flag-off by Minister Teo Chee Hean.

Under the mall revamp, visitorship at White Sands has increased by 36% since November 2004. White Sands aims to offer a shopping experience which is fun and appealing to all who engage in an active lifestyle.

UOB JCB Platinum Card Privileges for Liang Court Shoppers

Liang Court shoppers will get special privileges through the mall's tie up with UOB JCB Platinum Card. From now till August 2009, UOB JCB Platinum Card members can enjoy special privileges at Liang Court plus other privileges offered by JCB.

The new UOB JCB Platinum Card is for all those who love all things Japanes. Indulge in over 1,000 dining, shopping, beauty and travel privileges at the finest merchants in Singapore and Japan. Some of these special privileges are definitely not to be missed:

• Free parking during the weekends at Liang Court with $80 spent. Limited to the first 50 cardmembers per weekend
• 3% discount off AsiaMalls Gift Vouchers with a minimum of $200 vouchers. These vouchers can be used at Meidi-y

Liang Court's Asia Food Fusion Can Now Be Experienced

A tempting array of 12 new restaurants and take-away food outlets are now open at Liang Court. Shoppers will be treated to a fascinating fusion of dining pleasures ranging from Thai, Vietnamese, Szechuan to Italian cuisine.  

At Basement 1: 

Okinawan Diner Nirai-Kanai

This restaurant offers Japanese cuisine unique from the island of Okinawa. Apart from their authentic Okinawan liquor, do not forget to try their signature dish – Rafute which is stewed pork belly. Yummy! 

Suan Thai

Value for money meals and set luncheons are what you can expect at Suan Thai. With a seating capacity for 80, Suan Thai also serves beer and wine. The restaurant has a private dining room which is great for gatherings. 

Tampopo Deli

Tampop

Unveiling New Asia at the New Liang Court

It’s Bold.
It’s Dynamic.
It’s Contemporary.
Its’ Different.
It’s Vibrant.
It’s Colourful.

A new experience beholds tenants and shoppers….

Liang Court, a 6 storey retail mall, is strategically located along River Valley Road, at the fringe of the city and in the heart of an affluent neighbourhood.

As part of an integrated development comprising the Novotel Clarke Quay Hotel (402 rooms) and Somerset Serviced Apartments (193 suites), Liang Court through the years is best remembered for its interesting mix of Japanese inspired supermarket, shops and restaurants.

Into its 24th year of business, the mall has embarked on a major transformation as upgrading works are due to start. Stretching over a period of 15 months, its 260,000 square feet of shops will be re-laid out, with shops on all floors given optimum visibility through creative space planning.

New escalators and retrofitted lifts all strategically positioned, promise shoppers an exciting shopping experience. The new sunken plaza will seamlessly lead into Basement 1, introducing an alternative access to key tenant Meidiya Supermarket.

The mall is pitched towards a mid to upmarket clientele including the locals and expatriates who live and work around the River Valley area as well as tourists visiting the historic Singapore River precinct.

Together with a cluster of Asian restaurants, Kinokuniya Books, mega lifestyle audio and visual hub Audio House and a host of other unique and interactive specialty shops, the new Liang Court promises to be an exceptional and distinctive lifestyle urban shopping experience.

For more information on the changes ahead, contact the Marketing Team at Liang Court at tel : 6338 6933 or email at enquiries@asiamalls.com.sg