Providing a memorable service

Wholly owned by Asia Retail Fund (ARF), AsiaMalls is a professional property manager delivering a unique, multi-sensory service experience for shoppers while assuring optimum returns for stakeholders.

Under AsiaMalls’ management, the six shopping malls, Century Square, Hougang Mall, Liang Court, Tampines 1, Tiong Bahru Plaza and White Sands, and one office building, Central Plaza, have been transformed into exciting shopping and office destinations. This was achieved by incorporating the latest trends in design, ensuring a diverse tenant mix, and catering to their respective catchment market’s needs for the best in retail offerings, mall facilities and service standards.

A strong believer in service excellence, AsiaMalls is the first property management company in Singapore to participate in SPRING Singapore’s Customer Centric Initiative. Additionally, AsiaMalls is among the pioneer companies to receive the Pro Family Business Mark.  We constantly strive to deliver a memorable shopping experience while seamlessly integrating leisure, shopping, dining and entertainment options at our malls.

Asia Retail Fund is managed by PGIM Real Estate, the real estate investment business of PGIM Inc., the global investment management business of Prudential Financial, Inc. (NYSE: PRU). Redefining the real estate investing landscape since 1970, PGIM Real Estate has professionals in 17 cities in the Americas, Europe and Asia Pacific with deep local knowledge and expertise, and gross assets under management of $69.2 billion ($49.5 billion net) as of June 30, 2018. PGIM Real Estate’s tenured team offers to its global client base a broad range of real estate investment vehicles that span the risk-return spectrum across core, core plus, value-add, debt, securities, and specialized investment strategies.

PGIM Real Estate has been investing in commercial real estate markets in Asia Pacific since 1994, and has created one of the largest open-end funds in Asia. With more than 70 professionals in five locations across the region, PGIM Real Estate manages $7.1 billion of gross assets ($3.6 billion net). 

Our Mission and Core Values

Our Mission

To be the industry leader for retail management recognized as the benchmark for creating sustainable value and partnerships.

Core Values

We are passionate leaders always innovating with our customers in mind promoting collaboration and pursuing business excellence.

Our Management

Mr Tan Kee Yong

Managing Director

Mr Ong Kee Leng

Executive Director


Ms Joanne Wong


Group Finance

Ms Connie Lai


Group Marcom

Mr Kew Yuan Chun


Group Operations and Project

Ms Celina Ho 


Group Human Resources

Ms Ng Lee Cheng

Senior Manager

Group Finance

Ms Elise Tan

Senior Manager

Group Finance

Ms Wong Pei Chin

Senior Manager

Group Finance


Mr Dennis Cheong

General Manager

Liang Court / Tiong Bahru Plaza / Central Plaza/ Hougang Mall

Ms Maggie Chua

General Manager

Century Square / Tampines 1 / White Sands

Mr Alfie Foo

Centre Manager

Hougang Mall

Ms Koreen Koh

Centre Manager

White Sands

Ms Cindy Tham

Centre Manager

Tiong Bahru Plaza / Central Plaza


AsiaMalls supports responsible living as part of our business culture and philosophy. Going green creates an optimal balance between long-term commercial value and the use of sustainable choices to enhance and benefit our natural environment, malls and shoppers. We are committed to continuously incorporating sustainability into our malls and business processes in a cost-effective way.